[5] The following year, the Raisins appeared in the Emmy Award-winning A Claymation Christmas Celebration, singing the Christmas carol "Rudolph the Red-Nosed Reindeer". California Raisins poster vintage 1987 Heard it Through The Grapevine. A Saturday morning cartoon series, The California Raisin Show, debuted the following year, but lasted only 13 episodes. Musicians such as Ray Charles and Michael Jackson even got in on the raisin action, singing their own versions of "I Heard It Through The Grapevine" for later commercials. In 2010, claymation versions of the California Raisins were featured in the special Christmas episode of It's Always Sunny in Philadelphia, "A Very Sunny Christmas". Price: 16.01. [Ebm E Ab Eb Cm] Chords for California Raisins Heard it Through the Grapevine (Better Quality) with Key, BPM, and easy-to-follow letter notes in sheet. Seth Werner, the young copywriter newly in charge of the California Raisins account, had a concept. This was not a formula. Is it that people remember it? First of all, you've got that family dynamic. I know a man ain't supposed to cry. SW: Buddy Miles, who'd been the drummer for Band of Gypsies with Jimi Hendrix, flew to California to record the vocals in Ross's studio. WERNER: Our whole objective was to make them cool. Heard it, heard it! It was the sequel to the Emmy-nominated special Meet the Raisins! SW: CALRAB came up with and promoted new recipes that used raisins, it went to bakery conventions, it pitched raisin stories to food magazines and newspapers. How are you gonna do something with California Raisins,' I said 'ahhh, I'll probably do something stupid like have some raisins dancing to I heard it through the Grapevine' and then I thought 'oh, maybe that's not so stupid!'. in 1988. But in 1994, the raisin industry abruptly pulled the plug on the ad and its spinoffs, and still debates whether or not it was successful. Oh! CH: But while the ad made the dancing California raisins cool did it do anything for actual California raisins? They help out with keeping prices stable and have an eye on supply and demand. In The Simpsons episode "'Tis the Fifteenth Season", The California Raisins were spoofed as The California Prunes, on a special entitled Christmas with the California Prunes. Between 1987 and 1988, the fictional band released four albums, two of which went platinum. Oh I'm just about to lose my mind. SW: Seth's boss handed him the California raisins account. Director. From Performing Songwriter Issue 111, July/Aug 2008. KB: And the packers got pissed at Barry and killed the program. Logistics aside, there is a hint of the dancing raisins magic in the air again. These albums were included in the Smithsonian collection and were illustrated and art-directed by Helane Freeman, who later became famous for her work on Hannah Montana and The Suite Life of Zack & Cody, among other Disney programs. The ad was fun, but, to quote The Fruits of Their Labors again, it "made no effort to sell raisins. Not much longer would you be mine. Note: This transcript may contain errors. MM: At every industry meeting I go to, it seems like someone's asking, some raisin grower's asking 'are you ever going to bring the raisin, dancing raisins back?' But back in 1994, almost ten years after the first dancing raisins ad aired, that good feeling was nowhere to be found. You know? Unlike the smaller brands in the industry, it could afford to pay for that space. SPEAKER FIVE: They just made raisins and dried fruit in general seem really, really hip. Hey, I heard it through the grapevine Not much longer would you be mine Said I heard it through the grapevine Hey, I'm just about to lose my mind Honey, honey, yeah (Heard it through the grapevine Not much longer would you Be my baby, yeah, yeah, yeah) Honey, honey, I know That you're letting me go Hey, I heard it through the grapevine Werner and Fedor also thought that the commercial should use clay animation, a type of stop-motion animation using characters or settings made out of clay or other similarly pliable materials, rather than regular cartoon animation. Leave a message at (646) 768-4777, or email us at btyb@insider.com. So you really had to be in the right place at the right time just to see it, and then when you saw it, you weren't quite sure what that was, but it was different than everything else you saw, and people started just saying 'what was that?'. Oh I heard it through the grapevine. SW: Within a month of its release, the album went gold. Sunmaid. Or 'if it's bad for Sunmaid, it's gotta be good for them. And by the end of the night, all anyone could agree on was that one of the siblings was getting a bigger cut than everyone else. Raisins are not like cell phone brands, with unique features and better WiFi connectivity and a sleeker feel than their competitors. Web. Can you just give me an assignment? ROSS VANNELLI: Well how about doing an album? RAISINS SHOW: You might have heard about us through the old grapevine. It's hurting from some bad weather trends. SW: Barry Kriebel became President of Sunmaid Raisins in February of 1986, one year before Ross Vannelli produced his album, and right as the California Raisins were in liftoff. "The Raisins opened up a floodgate everything had to be personified," Vinton told Food & Winelast year. BK: If you're one of the largest ingredient buyers for bread or cereal or something, then really you're paying for it, right? The 1980's TV commercials for California raisins have been called some of the best ads ever made. SW: I, before I started working on this story, did not even eat raisins. I treat my vines as if they were my children. If you require a personal response, please use ourContact page. They weren't in the shelf. You're over. Werner and his copywriting partner, Dexter Fedor, knew that they needed to make the dried fruit less of an afterthoughtthe raisins needed personality. The classic about a man who finds out his woman is cheating on him was written by Norman Whitfield and Barrett Strong. Your email address will not be published. SPEAKER TWELVE: And it was all claymation, and they'd sing Christmas carols and stuff there were I think other characters and things in it as well. And the answer is usually 'we don't know.. but probably not.' The California Raisins were the product of an exacerbated ad team, a few broken rules, and the execution of a fascinating visual art form. BK: There's always been a 'If it's good for Sunmaid, it's gotta be bad for them.' You can have a talking head, you can have a situation' you know, there were like formulas on how to do this. It's a tax. It's a pop song reimagined as a nervous breakdown. Oh! Year . And if you don't have a consensus, it doesn't matter. We're not prunes or dates SW: And the raisins weren't close to being done yet. Fresno is a dusty, medium-sized city in the middle of California's central valley. I mean, really, most of us don't give raisins a whole lot of attention..they are just kind of everywhere: in our cereals, bagels, and, of course, kid's lunch boxes. The California Raisins are often accompanied by a soundtrack of "I Heard It Through the Grapevine," originally popularized by singer Marvin Gaye. But there was enough leadership to sway the ones that weren't smart enough to realize what a good program it was. Your email address will not be published. BK: So the bottom line was you didn't have industry consensus. It had sold more than 500,000 copies. SW: Matthew says, whether or not the dancing raisins are part of the industry's future, he remains optimistic. et Cie, S.C.A. I don't need to prove anything to anybody. Because animators arranged each shot by hand, giving each raisin its own distinct personality (including individualized facial expressions and colorful sunglasses), the commercial took more than a month to shoot. More than 2 million people bought their albums and listened to the Raisins covering songs including "Lean on Me" and "You Cant Hurry Love." CH: I remember those really well. Strong came up with the idea and asked Motown writers Holland-Dozier-Holland to work on it with him. So they'd pose them, they'd take a picture of that, then they'd re-pose them slightly in a slightly different pose, take a picture of that. SW: The ad was a hit. 16:20 How do you distinguish your raisin bagel from my field to your field? But first, he had to get approval from the raisin growers and packers who were paying for it. MM: Obviously raisin growers and packers, they compete with each other. A California Raisins Fan Club began in 1987, which included a Grapevine Gazette newsletter and various memorabilia. To make sense of that storyto understand where the dancing raisins came from, and how they disappearedeveryone told me I needed to talk to this guy. Vintage California Raisins Posable, Puppets, Bank, Wind up toy. The California Raisin Advisory Board. Our editor is Micaela Blei. CH: This commercial was the most popular TV ad in 1987 and 1988. If you need to request an image for publication or other use, please visit Rights and Reproductions. And apparently, making a clay "King of Pop" was a whole 'nother can of worms. Constitution Avenue, NW BK: It actually got to the point where the Dancing Raisins had their own television show. KB: Because a raisin is a raisin is a raisin. A series of weather-related disasters during the '70s had thrown the price of raisins completely out of whack. WERNER: We want sunglasses on them, I want to put them in Converse sneakers, but untie the laces, and they gotta look hip, basically. Umpteen searches though the archives using the terms "California Raisins" and "Hardee's" came up mostly empty, except for . Got 100,000 tons, more sales than you would have if you didn't do this. "We decided that we wanted the raisins to be cool and a bit intimidating," Werner said. I voted to kill it too. AD ONE: Lay some happiness on me, give me raisins and I'll be. Listen to music by California Raisins on Apple Music. How is that better than Ray Charles?'. It's that simple. Refresh your browser window to try again. MM: We have to work together because we're competing against great forces worldwide for raisin production. Commissioned by the California Raisin Advisory Board (CALRAB), a trade group of raisin producers in Californias Central Valley, the commercial was part of a multi-million dollar campaign to combat slowing raisin sales. And the band wasn't playing heavy metal or rock 'n' roll. Almost like you can hear the band warming up "I Heard It Through the Grapevine" in the distance. (laughs) That's just the way it is. See terms. See more ideas about california raisins, raisin, grape vines. SW: Did it feel at any point while you were working on this album like you were making an ad for raisins? McCartney. Some user-contributed text on this page is available under the Creative Commons Attribution-ShareAlike License; additional terms may apply. So when his friends were like WERNER: 'What are you gonna do with that? Back in 1987, the president of Priority Records got in touch with Ross, and he asked him to produce an album of Motown hits, sung by the California Raisins. High-top sneakers, sunglasses, and endless swagger. SW: Seth has a whole scrapbook of these letters. And then they called me and they said, 'you know what it's platinum in Canada too!' AD FIVE: Honey, are you playing with your food again? Like, when Ray Charles had starred in his ad, he agreed to do a cross-country public relations tour, promoting the health and goodness of California raisins. SW: Yeah, that did not go over well within the industry. Unknown; no label specified. Don't you know that I heard it through the grapevine. The problem, FCB's account supervisor said at the time, was that though customers understood the health benefits of raisins, they had emotional connections with various vice products, like cigarettes because of the long-running "Marlboro Man" ads, or beer based on the popular "Miller Time" ads. SW: The raisin industry quickly followed up with more ads. California Raisins T-shirt ~ I Heard It Through The Grapevine ~ Claymation 80s. Possibly, but in their own sweet, silly way, these spots conveyed a sense of mindless fun and gave the humble raisin its moment in the sun. But in 1994, the. The mockumentary-style show created a full backstory about the bands rise to stardom and delved into the histories of each of the individual Raisins, who had names by this pointA.C., Beebop, Stretch, and Red. Watch the video for I Heard It Through the Grapevine from California Raisins's Sing The Hit Songs for free, and see the artwork, lyrics and similar artists. And now they are all I can think about!! And then it clicked on me that it was like, 'oh, this is a real song, like not a California Raisins song.'. (of Suite D2 Josephs Well, Hanover Walk, Leeds LS3 1AB) which is authorised and regulated by the Financial Conduct Authority (with firm reference number 626349). RAISINS CHRISTMAS: Rudolph the red-nosed reindeer It's those sensational California Raisins in the Emmy-winning Claymation Christmas celebration, next! Get instant explanation for any lyrics that hits you anywhere on the web! Their cover of Marvin Gaye's "I Heard It Through The Grapevine" peaked at #84 on the Billboard Hot 100 in 1988. CH: We're back. KB: Heard it through the grapevine! Their cover of Marvin Gaye's &, Creative Commons Attribution-ShareAlike License. In 1985, both halves of the industry were funding CALRAB. If you saw a commercial you liked, you couldn't look it up on YouTube and send a link to a friend. Besides appearing in short commercials, The California Raisins shared their musical chops in television specials. That's what happened. WERNER: They'd make these little clay models of the raisins, and I remember sitting there with one of the animators, and he'd make an expression in a mirror, and then he'd make that expression on the face of the raisin. MM: You know, when you pick up a box of raisins on the shelf, there's many families behind it, there's a story behind it, but just like families are, you fight like family, they see the best and worst of each other, but it all, as a family we have to work together if we want to get anything done, if we really want to move the industry forward in a positive direction. SPEAKER FOUR: I even had little figurinesSPEAKER FIVE: I remember seeing them in my toy chestSPEAKER ONE: They were part of some happy meal kind of thing CH: The dancing raisins were invited to light the National Christmas Tree at the White House. I Heard It Through the Grapevine Lyrics by California Raisins from the Meet the Raisins! And because they were big companies, not headquartered in the Fresno circle, they were not at the table, and participating in all of this back-and-forth. They're just a staple. Somewhere, some afternoon, Noel Gallagher sat down with a guitar and did a little strumming and made up a few words to go with it. Will Vinton told Seth the hardest part was getting his nose right. The community that created them, and the questions they left in their wake. The "Heard It Through the Grapevine" theme is fabulous. A new version of Last.fm is available, to keep everything running smoothly, please reload the site. The California Raisins are a fictional rhythm and blues musical group comprised of anthropomorphized raisins. KB: [counts] 350 versus 244. The tape was rewound and the presentation repeated.". Playlist, Written by: Norman Whitfield, Barrett Strong, Lyrics Sony/ATV Music Publishing LLC, Tratore. And I told him, all of this sounds absolutely exhausting: KB: I'm still here! Start the wiki. Connect your Spotify account to your Last.fm account and scrobble everything you listen to, from any Spotify app on any device or platform. Sarah Wyman is our showrunner. And so Will said 'well finally I took Janet's nose and put that on the raisin and he bought it [snaps fingers] like that.'. They all watched as Seth walked in and took the floor. Constitution Avenue, NW Several California Raisins music albums were also released, featuring classic Motown and rock standards. Vinton and his team hired human dancers to make the Raisins's dance moves look realistic. SW: That's another thing that makes the raisin industry different. Eligibility determined at checkout. CH: A raisin by any other name would be a dried grape. But in terms of its impact on the industry it depends on who you ask. He writes: "The thirty seconds of this commercial seemed like an eternity. KALEM BARSERIAN: I've been born, raised here. Label. 2023. CH: After the break, five million dollars DOES go a long way, the Dancing California Raisins conga line their way to record deals and awards, and they split the raisin industry right down the middle. "Picture cover". SPEAKER THREE: The one song I remember them doing all the time was "I Heard it Through the Grapevine" To the point where I was a kid and I hadn't, I don't think it really clicked to me that that was like a real song. 2016 ScienceAGoGo. KB: Vine doesn't know who it belongs to. First aired on September 14, 1986, Werner's idea for a 30-second television commercial introduced audiences to The California Raisins, a group of anthropomorphized raisins with expressive. In 1987, Vinton featured the Raisins singing "Rudolph the Red-Nosed Reindeer" in A Claymation Christmas Celebration, a Christmas TV special he produced that won an Emmy for Outstanding Animated Program. Matthew has observed his fair share of contentious industry meetings. [6] Learn more about our approach to sharing our collection online. And, for better or worse, they're also in it together on that front. He has faith in the industry's ability to work this out. Of all the acronyms, there's just one you need to remember: CALRAB. SW: When the Dancing Raisins ad stopped airing, Sunmaid's share of direct raisin saleslike in boxes on grocery store shelvesactually increased. Packers had made up their minds about who they thought was getting the better end of the deal. Select PayPal Credit to have the option to pay over time. Lead vocals in the group were sung by musician Buddy Miles. And then we threw the baby out with the bathwater. PDF Jun 1, 2013 - Explore The Goodwill Geek's board "Heard it Through the Grapevine.", followed by 362 people on Pinterest. In 2018, an episode of The Americans called "Rififi" feature a cereal box featuring the California Raisins on the back. And since they were already touring the country, at least on TV screens, there was only one logical next step. CALRAB teamed up with advertising agency Foote, Cone & Belding to try to forge an emotional connection between consumers and the dried fruit. Just one piece! If you have a question relating to the museum's collections, please first check our Collections FAQ. There is also some good news though! Because the smaller packers still thought Sunmaid had an unfair advantage. Test your MusicIQ here! Not this time, however! The Raisins released numerous studio albums in the 1980s, starred in a cartoon series, and were nominated for an Emmy for their 1988 "Meet the Raisins" mockumentary. Deathly silence filled the Board room for what was probably only another thirty seconds, but seemed much longer. KB: Grape and raisin grower. A sequel to the original CBS special aired in 1990 under the title The Raisins: Sold Out! Phrases Similar to Heard it Through the Grapevine They grow grapes in the beautiful California sunshine and turn them into raisins. The California Raisins released four studio albums in 1987 and 1988, and their trademark, "I Heard It Through the Grapevine," was on the Billboard Hot 100. Like the whole body was just a head, with arms and legs waving about. And even in the 1990s, Sunmaid was like the "Kleenex" of the raisin industry. Colossal issued a challenge to some of its animators: BRUNSFELD: How can you make a raisin look appealing? And the industry was coming out of a big slump at the time. SW: Remember, these were Fresno guys, not big city ad men. Lead vocals in the group were sung by musician Buddy Miles. He was so into it that he personally got in touch with Will Vinton, the claymation animator, and asked to be included in his own commercial. We love hearing from you. I said, 'Ok, that's one piece of the marketing puzzle. And they should pretty much be still once they do their heard it! We apologize for the interruption. Stay up to date with what you want to know. But Michael Jackson, well he was not about that. [6] However, the Raisins would continue to make their strongest impression through animated endeavors, and the characters proved popular enough that they were used to endorse Post Raisin Bran cereal. Perhaps the most memorable piece of California Raisins merchandise, however, came in the form of small, non-poseable California Raisins figures. California raisins from the California vineyards. Vocals were sung by musician Buddy Miles. When Seth Werner, a 31-year-old copywriter at the ad agency Foote, Cone & Belding, walked into the pitch meeting, he knew he had to put on a show. Honey, honey yeah. They used themselves to make them human. Lots of brands tested the limits of this rule, including Sunmaid: BK: I got permission from the manager to create a claymation ad where I had the Dancing Raisins singing to the Sunmaid girl. There were some other big names, like Dole and Del Monte, but they didn't just sell raisins. To access our initial disclosure document, please click, Get the item you ordered or your money back. Claymation was an unproven conceptthis was probably the first time it had been used in a commercial. SW: Paul. Sign up for notifications from Insider! They were the California Raisins. So, growers and packers paid a tax on every ton of raisins they produced. In 2015, it was announced that a live-action/CGI reboot of the California Raisins would be produced, with president of The Actors Hall of Fame Foundation, Rusty Citron, as one of the people behind the project. With the musicians all in a room, live, everything. We apologize for the interruption. And, when it went down, so did the Dancing California Raisins. WERNER: My job, I called it jack of all trade. Entdecke The California Raisi - I Heard It Through The Grapevine - gebrauchtes Vinyl - E8100A in groer Auswahl Vergleichen Angebote und Preise Online kaufen bei eBay Kostenlose Lieferung fr viele Artikel! And on top of that, there have been many, many more lawsuits. We may update this record based on further research and review. Because, in Fresno, California Raisins has always meant something bigger than a couple of claymation figurines singing "I Heard It Through the Grapevine.". WERNER: We still thought it was cool. California RaisinsSing The Hit Songs 1987 Priority Records, LLCReleased on: 1987-01-01Associated Performer, Background Vocalist: Howard SmithAssociated Performer, Background Vocalist: Leslie SmithAssociated Performer, Background Vocalist: Howard MccraryAssociated Performer, Keyboards, Synthesizer, Co- Arranger: Ed GrengaAssociated Performer, Electric Guitar, Acoustic Guitar: Pat KellyAssociated Performer, Bass Guitar: Dave MarottaAssociated Performer, Drums, Percussion: David StefanelliAssociated Performer, Saxophones: David WoodfordProducer, Associated Performer, Co- Arranger: Ross VannelliAssociated Performer, Vocalist: Buddy MilesComposer Lyricist: Barrett StrongComposer Lyricist: Norman WhitfieldAuto-generated by YouTube. SPEAKER SIX: They were an incredible Motown band.SPEAKER ONE: I thought they were a real band, and really did not connect them to like raisins, or like the idea of dried grapes until well into my adulthood. Lead vocals were sung by musician Buddy Miles. BARRY KRIEBEL: Well that's the problem with the advertising! Now, the story of a man many call an outlaw. ', 'Today during Ryan's Hope I saw the cutest commercial. WERNER: We went there because we had to meet the growers, and so we would drive, what was it, an hour, 90 minutes to Fresno from San Francisco, and the account people were all nervous on the way there like 'what are we going to do?'. And in 1998wait for it, another acronymthe CRMBCalifornia Raisin Marketing Boardtook over as the new hype machine for California Raisins. I Heard It Through the Grapevine features a clip the movie The Big Chill where a group of teenagers in a library who are listening to the song through headphones which leads them to dance . Raised in the California sunshine WERNER: He volunteered and said 'I won't be paid, I just want to be a raisin, I have one thing I need to ask though, I will not talk to anybody from the advertising agency, and I will not talk to any clients. Everyone is hungering for unity again, they just have to find something to unify around. The California Raisins were a fictional R&B group created in the mid-1980s for a commercial produced by the California Raisin Advisory. The California Raisins II is a 1990 claymation television special directed by Will Vinton, featuring the advertising characters The California Raisins. California Raisins poster vintage 1987 Heard it Through The Grapevine. Audiences quickly connected with the Raisins authentic R&B sound, and The California Raisins version of "Grapevine" even reached No. While the songs popularized the phrase, they inspired the hit kids cartoon series "The California Raisins" in the 1990s. It just knows that it needs water, it needs to be pruned, needs to be fertilized, it needs to be babied. I believe it might have been a public service announcement', 'Dear Judy: Generally when you hear from me, a problem is involved. 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