Study with Quizlet and memorize flashcards containing terms like A manager who values relationships among co-workers has a ________ leadership style., A manager whose primary goal is to get the job done shows a ________ leadership style, The manager of the ABC company has a monthly birthday celebration for employees. She also knew that to do so, the focus had to be on changed behavior beginning with her own. Keywords: Women, Leadership, Transformational *Corresponding Author: Dr. Arthur M. Baldonado, PhD, Columbia Southern University, 21982 University Ln, Orange Beach, AL 36561. . Ive only come to identify it through researching transformational leadership and my work with leaders across a range of industries. Leadership Lesson #1: Keep it honest and keep it simple. Founder, Embrace Possibility, an online resource to help people reach their full potential, Prior Education In 1999, she was named General Director, Internal Communications for GM North America. Education: General Motors Institute (now Kettering University), BSc Electrical Engineering (1980-85) | Stanford University, MBA (1988-90), Work: All General Motors: Senior Plant Engineer (1985-88) | Senior Staff Engineer (1990-93) | Manager, Manufacturing (Midsize Car Division) (1993-96) | Executive Assistant to the Chairman (1996-99) | General Director, Internal Communications (1999-01) | Executive Director, Competitive Operations (2001-03) | Plant Manager, Detroit Hamtramck Assembly (2003-04) | Executive Director, Vehicle Manufacturing (2004-08) | Vice President, Global Manufacturing (2008-09) | Vice President, Global HR (2009-11) | Senior Vice President, Global Product Development (2011-13) | Executive Vice President, Global Product Development (2013-14) | CEO (2014-16) | CEO & Chairwoman (2016-Present). In the same interview, she added, I want them to take ownership of the rules and say Youre accountable to lead your team. Thats leadership jiu-jitsu at work. By 2015, Mary had pulled GM from major markets including Europe, Russia, India, South Africa. Forbes named Mary Barra who is the CEO of General Motors (hereafter, GM) as The World's Most Powerful Women in Business 2018 (ranked 4 th) and the The World's Most Powerful People (ranked 53) (Nagl 2018).Understand her leadership style and future strategy required a grasp on her past. This is a BETA experience. She accepted GMs mistake publicly, hired Kenneth Fienberg, known for handling high-profile victim compensation cases, and initiated a thorough investigation. Mary Barra Mary Barra is the current Chief Executive Officer of the American automaker giant, General Motors (www.forbes.com, 2014). An engineer by trade, General Motors (GM) CEO Mary Barra always looks for ways to improve situations and solve challenges. After she became the VP of global development, she eliminated redundant executives involved in decision making to make the decision-making process swift. Some of them were that of admiration while many were also of condemnation and callous criticism. Its not what you might think and its not what most would expect. During the first stage of the COVID-19 pandemic, General Motors Chairman and CEO Mary Barra found an opportunity. Marys first major challenge was to face Switchgate an ignition issue which had resulted in as many as 100deaths, yet had been swept under the rug for the better part of a decade. Some leadership styles that are considered beneficial, such as transformational, charismatic, and authentic leadership, demonstrate a great deal of She became a Plant Manager and then Executive Director, Vehicle Manufacturing Engineering. Women hold immense potential right from the start. During this deposition, Barra repeatedly apologised, remained humble, and promised to change the fundamentals of GM's culture. Transforming that potential to leadership ability is a goal worth pursuing. Adopt an optimistic explanatory style. Transformational Leadership Advantages and Disadvantages. Since the crisis, Barra has sold GM's European interests (Opel and Vauxhall) to French automaker Groupe PSA, introduced all-electric vehicles, unveiled a new range of Corvettes and Stingrays and steered the company into autonomous cars. I am deeply sorry". Ultimately, she did not just pay lip service in Washington; she followed through on her promises. 6 Why is Mary Barra important to General Motors? If You Think Im a Joke the Jokes On You! Barra, who rose through the ranks, is the highest-ranking female executive in the auto industry. . I write about leadership in history, pop culture and business. In addition to logical reasoning, you need to be attuned to what people care about their fears and aspirations. The leadership of Mary T. Barra has changed the car manufacturing industry. The manager makes the decision and announces it 2. GM was a sinking ship and the prime reason was red-tapism and lack of innovation. They act as advisors and coaches, listening to followers and providing support. Expertise from Forbes Councils members, operated under license. Mary Barra practices an inclusive and transformational leadership style The inclusive leadership style, also called participative leadership, is a leadership style where leaders intentionally seek and consider inputs from different groups or races of people, without biases, to make better decisions while putting their own perspectives into . She has worked at GM for the past 38 years, and in that period, held different managerial positions that have shaped her leadership style. . Quality was stressed at every level. According to Barra, benefits should always be greater than the effort, so what has this achieved? Above all else, Barra wants to know that everyone feels they can come to work at GM and be their best selves. The transformational leadership style is a leadership style where leaders look to cause a change in their teams organizationally and socially. Under Marys leadership, GM has advanced a vision of a world with zero crashes, to save lives; zero emissions, so future generations can inherit a healthier planet; and zero congestion, so customers get back a precious commodity time, Bastian said at the outset of the conversation. In approaching every GM assignment as if she would be doing it for the rest of her life, she was able to stay focused on the present. Rather than tapping into the corporate trope of putting the scandal behind the company, Barra has always desired to keep the incident at the forefront of operational thinking, too. What aspect of Mary Barra's leadership style would you implement in your business? This performance is the result of the leadership of a truly fearless brand Mary Barra. Its called emotional contagionand its the reason why we can feel so enthused and energized by the presence of a positive upbeat person, and yet sapped of energy when around a serial complainer. What is the best lighting for vaulted ceilings? Why is the UN Studying Solar Radiation Modification? This ones by far the simplest of habits. What could be next? Continuum of leadership behaviour that emphasizes decision making can be arranged into 7 type of behaviour: 1. PerhapsMary Barra truly was destined to become the CEO of General Motors. Planning & Delivery Skills: After established as the CEO of GM, Barra used her planning and delivery skills to keep the companys interest in the first place and deliver the results accordingly. Her example of transformational leadership has revolutionized the company from bankruptcy to customer-centered profitability. At this moment, General Motors's new CEO, Mary Barra, is building one helluva legacy as she faces a full-blown crisis. Being an engineer, Mary said that she uses the formula that benefits must be greater than effort if you want to create sustainable change. With this communication flair, Barra was able to initiate a communications . I. Whether youre acquiring a company or hiring a new person for your team, you want to spend time to discern whether your values match. Transformational leaders are exemplary positive role models who attract admiration. She never wastes her time by not taking the blame rather she admits the blunders and owns them to make them right. People have died in GM cars with faulty ignitions. What are some leadership lessons from Mary Barra? 2023 StartingBusiness PTE LTD. All rights reserved. Moving forward, Barra's objective is to ensure the entire workforce, from the top of the food chain all the way down to entry-level interns, aligns on values. The CEO of General Motors, Mary Barra, is a fixture on Fortune's list of the Most Powerful Women in business. Since cars always incorporate the latest tech, most particularly GM, it's not surprising that Barra also focuses on technology to deliver high-end and more efficient vehicles in the market. The government-approved leadership tapped Barra in July 2009 to run the humbled company's human resources division. In an article by Stanford Alumni, John Calabrese, a coworker of Barra, said that I guess she kind of has a consensus approach, but when its not coming together, she gets concise and shes pretty decisive. Moreover, after being appointed as the new boss for GM, she decided to make all the GM cars safer than before whatever it takes. She is quite humble and collaborative, keen to give all the credit to her team members rather than taking the limelight on herself. During the 1998 General Motors strike, Mary Barra was appointed as the internal communications director to bridge the communication gap between union workers and the management. Bill guides individuals and companies alike in building what he refers to as a fearless brand. Different leadership styles are taken into consideration, from participative leadership . Mary realized that changing the corporate culture was a necessity. An expert inmanaging risk, leading by example and taking advantage of conflict for the benefit of her organisation, there is plenty to learn from Mary Barra's leadership style. This is the process of discovering, embracing and delivering their greatest value which allows them to realize greater profit. She initiated a full investigation, admitting that there had been efforts to cover-up the issue within GM. Jerry Hirsch of the Los Angeles Mary Barra's Leadership . A common frustration in meetings is when the presenter reads a presentation, observed Barra. 1 Transformational Leadership: Case Study of Mary Barra (CEO General Motors Company) University Affiliation Course Name and Number Instructor's Name Assignment Due Date 2 Transformational Leadership: Case Study of Mary Barra (CEO General Motors Company) Mary Barra is an embodiment of reason and the best role model for a transformational/inclusive leadership (Colby, 2015, p. 25). Barra has worked at GM her entire life, starting at the age of 18 as an electrical engineer. In what ways does she fit or not fit that model? On her watch, GM invested millions in electric vehicles and self-driving cars to keep the company profitable in todays agile world. As you probably know, GM has sold cars with faulty ignitions for more than 10 years. Barra believes that this is the most exciting time in the history of the automobile industry, citing the personal connection customers have with their cars and trucks along with the changes certain to result from new technology. Transformational change is the most challenging leadership strategy that can be adopted in business. Her leadership style is an inspiration for industry leaders in every sector. But there would be no time for celebration. By every definition, Barra is a transformational leader whose influence will permanently reshape General Motors. Leadership Lesson #2: Make it about the company and the customer. At this moment, You see everything in HR. 2. Barra proves her worth and courage by taking the responsibilities and teaching the employees to emphasize their personal accountabilities. A recent example is Whartons annual People Analytics Conference. In 1999, she was named General Director, Internal Communications for GM North America. . It was a red Chevy Camaro convertible, late-'60s vintage, driven by her older cousin. Im a big believer if everyone has access to a great education, they can be their best self. This disruption, which has been commonplace throughout GM's history, hit the company's bottom line to the tune of about $3bn in 2019. In her 38 years at GM, Barra has been an executive assistant, plant manager, product developer, and HR leader, among other roles before she became CEO. Leadership Journeys - Mary Barra. Do I qualify? The leadership approach, while staying within the transformational mode, there should be a bit more focus on refining the approach of prioritization of essential priority targets and include a . In fact, it would be easy to dismiss it. General Motors is transforming slowly into a corporation best suited for the coming changes to the automotive industry. Employees not only were safe from negative reaction for reporting issues they would be rewarded. Inspirational Motivation. Long acrylic nails. When it comes to General Motors, you might say that CEO Mary Barra is ride or die. This is an example of a ________ leadership style. In an era that rewards inclusion, these have been integral adjustments. It comes down to one word: Happiness. Mary Barra shares her winning solution to battling climate change. She always refers to her team whenever she participates in interviews. However, if you are an investor holding GM stock, then you would have enjoyed modest gains in terms of share price and dividend yield since 2014. We know vehicle transmissions are a significant contributor to carbon emissions. Whether it's safety or emissions or making everyone more efficient, we want to do it.. In one interview, taken by Bloomberg, she mentioned that team sport is necessary for producing efficient vehicles. Surely, Barra has shaken up the GM ranks with her leadership style. Since being appointed CEO in January 2014, GM has experienced impressive positive guidance under Mary Barras ethical style. Equally conscious about the environment inside her company, the conversation highlighted Barras efforts to build the most inclusive company globally. General Motors, America's largest car manufacturer, has named Mary Barra its chief executive, making her the first woman to head a major auto firm. Mary Barra is a resilient and an exceptional leader, who does whatever it takes to help her company achieve success. Follow Carrie Ann on. She noted that she would tell her younger self to start "embracing new and different opportunities," which "would be a good place to start". Here, we will break down what exactly you, as a small business owner, can take away from this hugely successful trailblazer. SpaceXs Starship Launch to Be Held in March: Is It a Flight of Fancy? The company leverages the power of storytelling to ensure that the message sticks. Mary Barra is Chairman and Chief Executive Officer of General Motors Company. Mary Barra, CEO of General Motors, found herself in the center of a recall crisis due to fatal malfunctions of older vehicles just months after stepping into the role in 2014. Mary Barra exhibits an inclusive leadership style. Whether your company is on the Fortune 100 list or local business, place your emphasis on your customer, provide value, exceed their expectations. Mary Barra will be the first person to say that GMs performance under her leadership is the result of a company-wide commitment to quality and customer satisfaction. II. Discussion question on Case General Motors Do you think General Motors can outduel the technology Here are four leadership lessons from Mary Barra that every aspiring leader should live by. General Motors History 1902 -GM was founded in 1902 by William Durant. was in the midst of a recall crisis. The manager "sells" the decision 3. Just as Barra focuses on transformational leadership to run her corporation, leaders should always emulate this character and be willing to embrace change. Decision-Making Skill: When the time comes to a point for the final say, Mary Barra puts all her emotions aside and makes a clear-headed decision by using her skill. Mary Barra has been the chairman and CEO of General Motors since 2014. She made such daring decisions which other GM leader would never dream of. GM is Mary Barras company now, and she has to do the same thing.. While they are in fact opposite approaches to leadership, both offer advantages and are important styles of leadership to understand and apply in certain types of situations.. A leader may naturally gravitate towards either the transactional or transformational side in . Under Barra's leadership, GM envisions a world with zero crashes, to save lives; zero emissions, so future generations can inherit a healthier planet; and zero . 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